Meet Mads Kronborg

“All companies have a potential that can be redeemed with the right team, the right skills and a clear playbook.”

A trained strategist from Boston Consulting Group and Kearney, Mads is a board member and chairman as well as an investor with more than 30 years of international experience from leading and advising leading business groups and family-run SMEs in their quest for profitable growth and value creation.

In this quest, Mads contributes an arsenal of concrete experiences, competencies and networks to the owners and management of the company. He does this in day-to-day board work, but also in situations where the company is faced with an important strategic choice and bet. It can be through a generational change, a revitalization and transformation of the company, establishment in a new market, systematizing sales & the company's Go-to-Market strategy, acquisitions or preparation for an actual exit strategy.

Mads has a broad experience as a professional board member in family-owned companies, such as Actief Hartmanns, Advice Capital, R2P Group GmbH, EcoMobility and LindeWerdelin Ltd, but also from over 10 years of experience working on the boards of selected capital funds portfolio companies such as Wallenberg and InterIkea based Alder AB, Norwegian Verdane, German HQ Equita GmbH and Italian Ambienta Sgr.

In connection with board work, Mads is often involved as an active investor in the company with risk equity on an equal basis with the owners and management of the company.

Of personal characteristics are often mentioned: Results-driven, personal integrity, structured, innovative, as well as the ability to build trust at all levels of the company.

Mads is married to Alexandra and has three adult children. In free time, it stands on family and friends. The journeys are made primarily to the south of France in the summer and Italy in the winter.

Professional experience
  • Boston Consulting Group (BCG) for 13 years as a director and partner based in Stockholm, Copenhagen and Munich.
  • Kearney, the global management consulting house for 6 years, director and partner in Copenhagen and the Nordic region.
  • Alder AB and Ambienta Sgr. private equity funds for 10 years as partners focusing on sustainable investments in SMEs.
  • Danfoss, Grundfos, VKR Group, Sandvik, NKT, Cowi, Novo Nordisk Engineering (NNE), Coloplast, Danske Bank and Nordea have been strategic advisors to senior management for many years.
  • Actief Hartmanns, R2P GmbH, Advice Capital, EcoMobility, et al. Chairman of the Board, member and active investor.
Competencies and training
  • bTB and BTc within: Software & technology, industry wide as well as construction, engineering, IT & HR services, Medtech, food & consumer as well as financial companies and private equity.
  • Growth strategy, generational change, profitable growth, sales optimization and organization, M&A, consolidation, digitalization and transformation, from-sale (exit).
  • Board experience as chairman in family-run and owner-managed SMEs.
  • Advanced Board Programme for Chairs, INSEAD, France.
  • When. Merc. in Strategy & Finance, Aarhus School of Economics.
  • MBA in Strategy & Finance,
    SFSU, San Francisco Bay Area, United States.

We've been in your shoes.

With great responsibility and many tasks, it’s often a good idea to have a partner in which you can confide and who sees the company from the outside. All our partners have the necessary experience and insight to ease the pressure, create clarity, and strengthen your focus on what really makes a difference.

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info@crescita.dk
Office
Krakasvej 17
3400 Hillerød