Examples of casas

Case examples

SaaS Case

Facts
  • Ownership: Owned by American private equity firm (previously owner-managed with 4 x 25%)
  • Number of employees: 35-40
  • Industry: Software
  • Products/Services: On-Prem/Cloud
  • Clients: Larger public and private international companies
Strategic Challenges and Opportunities
  • Owner and management challenges
  • No agreement or common direction
  • A large, untapped international potential
  • Primary focus on sales, insufficient focus on product development, quality, customer retention and service
What we did
  • Entered as chairman of the board and strategy consultant
  • Later as "part-time CEO", co-owner and partner
  • Management buy-out (splitting of deadlock ownership)
  • Attracted investors with new strategy (+ expansion of the board)
  • Hiring of new CEO and experienced management team
  • Focused product development through the Corona crisis
Results
  • Creation of a healthy and energetic culture with high engagement
  • Incentive program for key employees
  • Strong growth in revenue and organization
  • Attractive sale to American private equity firm
  • Integration of the company into the "new family"
  • Opportunity for another "up-side" as part of new set-up

Retail Case

Facts
  • Ownership: Owner-managed 70/30
  • Number of employees: 30-35
  • Industry: Packaging for retail chains
  • Products/Services: Packaging for retail chains/all forms of branded packaging
  • Clients:  Larger/large international brands and retail chains
Strategic Challenges and Opportunities
  • Deadlock ownership
  • Unable to generate sufficient profit/liquidity
  • Difficult scalable business model
  • Very large untapped international potential
  • Extremely driven by sales and not so much by structure and processes
What we did
  • Entered as chairman of the board
  • Collaborated with both owners for several years
  • Recognized that paths had to part - peaceful separation process
  • Stepped closer to the company, more hands-on
  • New strategy and business model implemented and anchored
  • Restructuring and attraction of new competencies, revitalisation
Results
  • Repositioning of the company strongly in process
  • Created a united organization that believes in the strategy and goals
  • Energetic culture with high engagement
  • Stable growth over the past 5-7 years
  • More solid earnings, large earning opportunities with continued growth (scalable)
  • Co-ownership for key employees/partners

Insulation Case

Facts
  • Ownership: Private equity
  • Number of employees: 25-30
  • Industry: Building materials (manufacturing)
  • Products/Services: Insulation granulate + insulation machines
  • Clients: Contractors/prefab house companies/private individuals
Strategic Challenges and Opportunities
  • After 20 years of joint ownership (3 partners) with majority to one person, the management collaboration was challenged
  • Struggled to find ways to scale the company (new ideas and tools were necessary)
  • Bottom-line results were limited to less than 500,000 DKK
  • No international business experience among the 3 professionally trained owners
What we did
  • Entered as working chairman of the board (1-2 days/week)
  • Full focus on sales and building a nationwide network of authorized insulators (dealer + installer function)
  • Implementation of internationalization strategy: Establishment of sales company in Norway (establishment of network of authorized insulators). In Sweden, contracts were made with large insulation companies
  • Digitalization and optimization of processes and systems
  • New core competencies were recruited for key positions
Results
  • Revenue growth of 140% over 8 years
  • On-going significant improvement of bottom-line results
  • Established position in the Danish market as the CO2-friendly, green alternative to glass and stone wool
  • Optimization of production facilities, which are now transferred to Scandinavian set-up in Sweden
  • Initiation of a strategic platform for international scaling
  • Acquisition by private equity firm focusing on wood and other sustainable building materials

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